Global empire

Industries of mess media are controlled by few large media companiesbecause the high concentrate of transnational media products in decades year(Chalaby, 2003).  Especially popular music industry, which are always main controlled by Sony, Warner, EMI and UMG 4 media companies after Sony combine Bertelsmann in 2004 during pop music industry development.  Another specifically example is advertisement industry, according to Tunstall and Machin(1999) report, only approximately 10 main large advertising groups have half funds of advertisements all of the world.  At same time, the the high concentrate of media industries and globalization leads the cooperation between media industries. The media companies cooperate and share benefit by purchase film together, co-product and commitment to budget together also promote the globalization. And America as the biggest country of mess media production got the most benefit during the process of globalization definitely.

We cannot simply say that globalization is Americanism. Although the products of media are much more than import in the Unit State, there still are lots of foreign cultural effects American cultural by immigration and  trade. So, the content of American media actually still globalization. For example, KFC have Peking duck burger and pizza hut have Peking duck pizza in China shops.The foreign cultural have to thinking about put in some local cultural if they want to into a country and be accepted by local people. 

In conclusion, we cannot deny that globalization threaten the cultural identity and make western cultural become dominant cultural gradually, but the foreign cultural still can be controlled when them be imported to a country by local cultural, like translation, editing, dub and so on.

Reference

Chalaby, J. 2003, “Television for a new global order”, Gazette, 65 (1): 19-29

Tunstall, J. and Machin, D. 1999, The Anglo-American media connection. Oxford: Oxford University Press.

New forms of social interaction made possible by the development of new technologies

Interaction has become a long term use after the development of new technology, especially internet.  Internet as the new media form is described as “many to many” web of communication compare to traditional mess communication. Internet makes it possible that one-to-many talk. For example, you can have a conference call on Skype. Internet makes communication without the limitations of national boundaries. Internet gives a lot of information at first time no matter where you are. Internet makes it possible for information to be transmitted and received, communicated and redistributed. It puts the main body of modern and postmodern into the internet system (Poster, 1999:15, McQuail, D, 2005). Not only internet, people can surf internet anywhere anytime by their smart mobile phone. New technology lets distance and national boundaries just belong to traditional communication (Curran, J & Gurevitch, M, 2000).

One times, my friend uses his mobile phone checked in a public toilet by Facebook and then he told me it was because he lost his way in a so big market. 

However, every coin has two sides, interaction by internet bring dangerous at same time when its bring us convince. For instance, in 2010, a Sydney girl was killed by a strange man who she got to know on Facebook. This man used a fake ID and lied to her and then killed her.

We live in a digital world now. Digitalization makes us stronger and delivers information by a great speed (Curran, J & Gurevitch, M, 2000).

Reference

·         McQuail, D, 2005, McQuail`s Mass Communication Theory, 5^th edition, Sage, London

·         Curran, J & Gurevitch, M, 2000, Mess Media and Society, chapter2, Arnold, New York

Globalization, Postcolonialism and postmodernism

From last week study, we know that new technology play an important role in the development of globalization as it makes communication without the limitations of national boundaries.

It is not hard to understand the relationship between postmodernism and globalization, especially when new media puts the main body of modern and postmodern into the internet system (Poster, 1999:15, McQuail, D, 2005). People always want new life and better life, so them thinking and experiment and then created new things(Rantanen, T 2005), that is why the technology and sciences can develop, and also the reason we can stay at home but know everything through radio, TV and internet now. You can communicate with your friends by Skype, Facebook, Twitter, MSN, Gmail, and Hotmail by your smart phone without any space and time limitation.

Postcolonism is always the reason why people love postmodernism but fearing globalization. Cultural invasion is a very normally phenomenon in nowadays. Culture flows also bring culture embedding, cultural imperialism. For example, After World War II, the United States monopolized mess media, and the mess media always are thought as the most modernism and effective tool to against traditional mentality. We cannot deny the contribution of globalization for cultural spreading but we also need to know globalization threaten the cultural identity for a country.

I don't mind saw KFC and McDonald everywhere but I cannot accept that I feel uncomfortable if I cannot find them one day. (And it’s real!) My friend who studies in Canberra, she uses nearly half hour to complain and confuse why there no Starbuck.  

McQuail, D, 2005, McQuail`s Mass Communication Theory, 5^th edition, Sage, London

Rantanen, T 2005, ‘Theorizing media globalization’, The media and globalization, Sage, London, pp. 1–18.

preliminary study about globalisation

We are preliminary know that globalization is a kind of process that (with the development of technical, reconfiguration of states and regionalization goes together) the production, reception and communication of media content will not be limited to a geographic era from first week study (“What is globalization？”2003). 

We clearly find some reasons about why globalization could happen: capital reason like import and export; physical reason like people move from a place to another (especially across national boundaries); culture reason like language, music, movie and religion; media reason like internet and so on.

About the consensus of globalization, people still have lots controversies: like does globalization exist? Is globalization a long term historical process or just recently? (Pieterse, J, 2004, pp.8)

Well, we cannot conclude or give the answer yet but something still can be predicted: for example, local culture gradually enriched as a result of new culture stimulus or produce creatively culture-blended. However, globalization also will have some negative impact like threatening the identity, integrity and autonomy of cultural.

The first time I came to Australia I can see Australia is a mix cultural country even I did not know it’s a country of immigrants before. People (who come from different places) keep their traditional cultural although everyone speaks English. You can see it from food obviously: Chinese restaurants, Greece restaurants, Arabia restaurants and Sushi bar everywhere but no Australian restaurants. Globalization just likes Australia, it will give you a chance to accept lots of different things but you probably lost your identity one day.

“What is globalization？”2003， Wise GEEK clear answers for common questions， reviewed 12 July 2012

窗体底端

http://www.wisegeek.com/what-is-globalization.htm

Nederveen Pieterse, J 2004, ‘Globalization: consensus and controversies’, Globalization and culture: global mélange, Rowan & Littlefield, Lanham, Md., pp. 7–21.