The
Unit States is producing and exporting massive quantities of movies and
television programming to other countries. Hollywood as the biggest movie
industry in the world always takes the main part of movie market. Some movies opposite to Hollywood and made by
colonial countries normally be called third world cinema. These kind movies are
always use local language and the target audiences are native people.
Hollywood
movies have non-local identity, but one directed at global audiences. English
is an official language of many countries and this is another reason that Hollywood
movie easy to takes main cinema market: most of people around the world can
understand it, bigger audiences. Vartan Messier (2011) says
language is a tool of director to control the message who they want to send to.
In some third world movies, director choose some information did not be
translated, so this information likes a kind of invisible rope, link same language
speakers together. Which is also strongly emphasized the national identity in
the movie at same time.
Not
only language in the film but also traditional music, traditional customs,
traditional dances. Third world film try to use all these cultural symbolics to
make people attached their own cultural, their cultural identity. And fight with Hollywood cinema at same time, in
case that postcolonial by cultural attack. However, local film as a kind of
local identity only can worked as remained people don't forgot about their cultural
but cannot really against to Hollywood. Actually it is impossible due to
American cultural already takes place of world cultural.
·
Messier, V, 2011, Decolonizing National Consciousness Redux:
Ousmane Sembène’s Xala as Transhistorical Critique, Postcolonial Text, Vol 6, No 4 City University of New York
·
Kearney, M, 1995, THE LOCAL AND THE GLOBAL: The Anthropology of Globalization
and Transnationalism, Annual Reviews Inc.,
University of California
Good efforts to apply knowlege from "Cinemas and Cultures" into this topic. It is very true that beside the mainstream films, there are a number of films which are made for specific groups, we call them as the "third" films. However, the perspective of these films are still from the eye of the mainstream, so the message of the films has been shaped and the identity of the specific group thus has been misrepresented. Alike most Hollywood films, these films mainly target to the audience worldwide, especially these who are live in western society. There are also films are made for spefic groups by filmmakers of these groups to the people of these groups. We call them as "fourth cinema" (Barclay, 2003).These films made for indigenous people and targets to western imperialist. As you have mentioned, these films are opposition to the mainstream, they apply indigenous native language to fight against imperialists's domination. Here some advice, it would be great if you could provide spefic examples to reinforce your arguement!
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